There are few things people are more fiercely loyal over than their favorite brand of soda, especially here in the south, which is pretty much Coca-Cola country. If you dare serve only Pepsi in your house or restaurant, I know many a friend who won’t even bother setting foot in your establishment.
It’s funny how people get so attached to a brand, even going so far as to tattoo themselves with their favorite drink. This past Wednesday at The Hill, every student claimed to have a preference between Coke and Pepsi and that they could tell the difference between the two. Yet when our students tried a blind taste test, only half correctly guessed which soda was which.
Pushing the experiment even further, we then conducted a triangle taste test on the half of the students who were successful in the first test. In this experiment, each person was given three cups – one with Coke, the other two with Pepsi. The goal was to correctly guess which soda was different than the other two. Out of this experiment, only one student was able to correctly distinguish the drinks.
What do these experiments tell us about our brand loyalty? We say we prefer Coke or Pepsi, but really we can’t even tell the difference between them. (Don’t believe me? Try the experiment yourself. Have a friend give you a blind taste test. If you get that one right, try the triangle taste test. I think you’ll be surprised by the results.)
So if it’s not the taste that connects us so strongly to Coke or Pepsi, what is it? I think it has to be the branding. Read More…