The Coca Cola Freestyle machine is much cooler than it looks in the slightly boring video above. Coke has revolutionized the fountain drink machine. Instead of just offering the typical six or eight drinks at your local fast food restaurant, the new machine gives you the choice of a mind-boggling 140 flavors of Coke, Sprite, Vault, Powerade, Fanta, Dasani, and just about every other Coke brand you can imagine.
The Freestyle machine is a jaw-droppingly awesome invention, but I don’t think of it as one that people were really clamoring for. I mean, I never really saw a problem with the fountain drink machine the way it was. It never occurred to me that it could be any better. Someone at Coke, however, saw an opportunity for change. Someone far smarter than me was brave enough to see that just because something has been done successfully the way it has for years does not mean that it can’t be improved. The people at Coke have proven that they are not afraid of change. My parents on the other hand are not as brave.
